I am standing on a private beach with Craig David just inches away on a pyrotechnically lit stage, flanked by two dancers dripping in silver.
The Dubai Marina skyline is on my left, an Instagram-worthy rose-decorated swing is on my right, well-dressed revelers surround the stage and there's a five-star hotel behind me.
This is the first annual Luvya festival at the Five Palm Jumeirah Hotel and it is very unlike anything I have ever seen.
Headliners Dimitri Vegas & Like Mike on the main stage & # 39; Beach By Five & # 39 ;, with the Five Palm Jumeirah Hotel in the background
Eve Buckland of MailOnline Travel says the festival is unique
With a major stage created by the same production designers as Tomorrowland and a small but world-class line-up, including Dimitri Vegas & Like Mike, Lost Frequency and Disciples, the three-day festival aims to compete with the best electronic world in & # 39; the world dance music festivals in a place previously unmatched by the festival circuit.
Focus on millennials and move across only three stages – including & # 39; the stage & # 39; of the Penthouse, those reality stars seem to love – with the brilliance of & # 39; e luxury in Dubai, this is not a festival in the traditional sense.
Tents newly opened Five meter long beach of Five – & # 39; Beach by Five & # 39; – Provide a selection of food and alcohol, which guests can order bottles of Ciroc x Moschino vodka and Champagne. I choose an ice-cold Corona as I take in the atmosphere.
The Five Palm Jumeirah is a favorite among celebrity and reality stars. Pictured is the & # 39; social pool & # 39; of 60 meters
Influential contestants include Geordie Shore stars Charlotte Crosby and Sophie Kasaei, whom I see dancing on the beach in skimpy swimwear as I walk to the first show.
Many guests who are EDM devotees said they booked the tickets as soon as they heard Belgian electro-house DJ's Dimitri Vegas & Like Mike perform.
The duo regularly tops lists of & # 39; best DJs & # 39; e world and this is an opportunity for me to see them in a more intimate setting. Tomorrowland attracts an audience of 400,000 people compared to the capacity of 15,000 of the beach.
Others enjoy a vacation in Dubai – the playground of the & # 39; wealthy and Instagrammable – and are drawn by the idea of something new in & # 39; a UAE.
The first guest with whom I speak speaks to a model with one million Instagram followers, and the host of an international series of Next Top Model.
Perfectly choreographed dancers in tiny silver showgirl costumes flank Dimitri Vegas & Like Mike while performing an impressive remix of Oasis & # 39; Wonderwall, with fireworks that illuminate the night sky across the beach.
British DJ trio Disciples takes to the stage for thousands of people
You can drive your car in Five's Secret Room club (pictured)
The newly opened Beach By Five can hold a maximum of 15,000 people and is a truly Instagram-worthy setting for a festival
Unlike the usual festival scent of alcohol and cigarettes, sea air and perfume is the pungent scent that envelops us.
We are going for a quick change and make for The Penthouse stage – which on & # 39; s Five Palm Jumeirah rooftop is 16 floors up and offers a panoramic view of Dubai, tableware and shisha in abundance.
Passed by a Tokyo themed lounge section to a VIP area here, we see headliners Lost Frequency and Disciples watching the London electronic music duo Eli & Fur.
Next up is the third stage – the hotel's Secret Room – where DJ Kidy and Nastya play in a cigarette haze. Prices here start at AED 5,000 (£ 1,044) for a table, rising to 10,000 (£ 2,088) if you want to drive your car directly into the club.
And this happens.
Luvya is an impressive debut for the Dubai music festival scene.
Thousands of revelers attend the three-day festival, with 230 bottles of Champagne ordered
The Five Palm Jumeirah Hotel has 470 luxury rooms and suites with ocean or city views
The views of Five Palm Jumeirah Hotel are jaw-dropping
If you are looking for the traditional festival experience, with tents, crowds and a strong focus on music, this is not it. This is without shame about luxury.
And you feel special.
As for the accommodation, well, the options are jaw-dropping.
Some cards include a stay at the beautiful Five, which has modern rooms with stunning views of marble balconies.
And that's rough music to everyone's ears.
Eve was hosted by the Five Palm Jumeirah Hotel. Visit palmjumeirah.fivehotelsandresorts.com for more.
Five Palm Jumeirah – from AED1,192 (£ 250).
Five Jumeirah Village – AED686 (£ 143).
Access to Beach by Five:
AED150 (£ 31), fully buyable on food (Sunday through Thursday).
AED200 (£ 41), fully redeemable on food (Friday and Saturday).
. (tagsToTranslate) dailymail (t) travel